Present Bias

It's easier to decide to do something that benefits us now, even if it has consequences for the future. [1] This is also called Instant gratification.

1. Kruse, K. (2015). 15 secrets successful people know about time management: The productivity habits of 7 billionaires, 13 olympic athletes, 29 straight-A students, and 239 entrepreneurs. The Kruse Group. My highlights.↩︎